If you follow their steps, you’ll be able to uncover a whole host of potential blog post ideas & quality link opportunities. Google first announced the impact of mobile-readiness to a webpage’s Google ranking several years ago. Then came the mobile-first index; Google announced that it primarily used the mobile version of a site for indexing and ranking. In the next five years, it’s estimated that nearly 75% of internet users will use mobile devices to get online, so it’s no surprise that this factor is becoming increasingly important.
With tools like these, you can track backlinks, flag “toxic” backlinks for removal and generally stay on top of your backlinking strategy. For example, you can share your content on social media, ask influencers to check it out or directly email websites and ask them to link to your content. Or, if you really want to guarantee that your article will be seen, you can always run ad campaigns promoting your content. With any content strategy, the important thing is to find ways to maximize visibility. Your content probably won’t rank #1 on the Google SERP overnight, so you need to distribute your content more directly to get backlinks. The only problem is, most people don’t dig very far to find good content.
Top 40 SEO Tools to Improve Your Rankings
Identify authoritative blogs in your niche that accept guest contributions and offer to write a guest post for them. In return, you’ll receive a byline where you can include a link back to your website. This not only helps drive traffic but also improves your website’s credibility in the eyes of search engines. When influencers or experts mention or link back to your website in their articles or social media posts, it can significantly improve your search engine rankings.
Expertise refers to the credibility and experience of your author(s). When visitors land on your website, will they find content written by authors who are trustworthy and experienced? To show your expertise, you can, for example, include short author bios on your website, like yours truly has done. Also, Google mainly uses the mobile version of a website for ranking and indexing. Google gives preference to websites that have HTTPS (short for hypertext transfer protocol secure).
Review Internal Links
You should never underestimate the importance of choosing accurate business categories to attract customers. Using the right strategies can help you improve your position on Google Maps, attract more customers, and establish your business as a trusted authority. Here are some tips to help your business rank higher on the Google search engine. On your Google listing, upload clear and professional images of your storefront, interiors, staff, and products, as they help make a great first impression. Moreover, Google allows you to add short videos to your business listing, and by doing so, you can keep your users engaged.
- This approach includes finding keywords matching hyperlocal and larger search inquiries to ensure your content satisfies audience demands.
- When your page perfectly aligns with a query, Google is more likely to prioritize it in search results, driving more traffic to your site.
- And Semrush provides a one-stop solution to manage and boost your SEO efforts effectively.
And when they search for what you offer, they’re seeing your competitors first — even if your business is the better choice. Make it easy for them to come into the site and know exactly what you’re about. Danny said that Google’s systems are not tuned to identify big brands and rank them well. He acknowledged that sites with a lot of branded searches might rank well and this is the point where it felt like okay, am I really hearing this? I never rolled out an affiliate or AdSense site that didn’t have a carefully planned domain name, logo and mascot in place. That mascot is super important because it helps make the site memorable to site users.
It’s also important to double-check that the information in your business listing matches what’s currently on your website. If the information you share on your website differs from your Google Business Profile, it can hurt your search ranking. But if you create video content on the topic, you could rank in the highest possible position for an organic result (because you’re not going to outrank Facebook). In the image below, “best advertising sentences” is a query that we’re getting impressions for.
Google interprets a good experience by low bounce rates, fast load times, long dwell times, and high click or conversion rates. All of these metrics indicate that users find your site useful—and all of these metrics are available on Google Analytics. Google’s page-ranking methods are increasingly based on improving user experience. If your site loads fast and performs smoothly, users are more likely to stay on the page, return to it, and link it to others.
Then you’ll need to create content that is better than the web page currently in the #1 spot. To do this you’ll need to understand what Google considers to be high-quality content and you’ll need to satisfy search intent better than the top-ranking pages. Creating high-quality content that engages readers is essential for both user experience and SEO. Make sure your page content is easy to read by using short sentences and paragraphs. Break up text with headings (H1, H2, etc.) to improve readability and keyword targeting. To rank higher on Google, it’s crucial to target long-tail and question keywords.
Making the purpose and relevance of your page clear to Google and searchers is the job of on-page SEO. It’s the icing on the cake that highlights the work you put into SEO Anomaly matching intent and covering the topic in full. For that reason, if you want to rank higher, you need to be methodical. Start by working on the easy things that are within your control, then move on to more challenging things if needed. Google Posts are a free, built-in feature of your GBP that allows you to share updates, promotions, events, and news directly in search results and on Google Maps. Your primary GBP category should be the closest match to your core business.